The Sudden, Lucrative Gold Rush for Old Music by Andy Greene and Kory Grow
The Sudden, Lucrative Gold Rush for Old Music
Excerpts:
As the giants of classic rock contemplate retirement, music execs are dreaming up increasingly bold new ways to eke value out of their brands, images, and back catalogs
June 8, 2021
….Up till now, living, breathing classic-rock icons like the Rolling Stones, Paul McCartney, and Bob Dylan haven’t had to worry much about tending to their respective flames. Touring, merch, and clever marketing of their catalogs have sustained them for well over six decades.
But the pandemic has kept them off the road for more than a year, and several of them are reaching an age where road work won’t be possible much longer. “Mick Jagger is 77,” Jampol says [Jampol has managed the estates of the Doors, Janis Joplin, Kurt Cobain, and Tupac Shakur] “At some point you’ve got to go, ‘I’m going to enjoy my grandkids.’”
It’s at that point when a band or artist, and the team around them, faces a crucial question: How can the afterlife of a career in rock maintain, or even surpass, what that act achieved in their prime?
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